In Cuba, Sourcing Style

Written by Sophia Bass 

Cuban culture is beginning to cultivate individualism after years of historical oppression. New York Times article, “In Cuba, Sourcing Style,” highlights individualism in a country that has been restrictive and regulated by communism for decades. Rose Cromwell, a photographer that has been traveling to Cuba for over 12 years, states that she senses Cuba is changing. She explains that in a country where clothing options are limited, cultivating a specific style can be challenging in Cuba. Relatives will bring back clothing from Mexico, Panama, or Miami and sell them from their homes.

Some individuals have been found to source clothing from Brazil, wearing colorful attire in Old Havana or at music festivals. Men have been found to wear funky jewelry, even if they don’t have a lot of money, they enjoy wearing jewelry that feels expressive. Men are also finding fashion in hair styles, mustaches, and eyebrows. “You definitely see a lot of self-care, and barbershops are ubiquitous in Cuba,” says Cromwell.

Fashion Trends in Old Havana

As fashion trends and styles are becoming prominent throughout Cuba, artists and designers are also developing new designs and products. This rise in design and clothing making is significant as it portrays how Cubans are beginning to own small businesses. Musicians and producers are also developing small record businesses, inviting singers and rappers to record throughout Havana.

To discover more about Cuba’s shifting culture, check out New York Times article:

In Cuba, Sourcing Style


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